Trend Watch September 2026

Pinterest Just Named 2026 'The Hostess Era' — Here's What That Means for Friendsgiving

Pinterest Predicts 2026 named the resurgence of home entertaining — dubbed "the hostess era" — a breakout trend, with dinner-party and tablescape searches climbing steadily across the platform’s user base heading into fall.

What’s trending

Pinterest Predicts 2026, the platform’s annual forecast built from search behavior across its roughly 537 million monthly users, named the resurgence of elaborate home entertaining as one of the year’s breakout movements. Queries like "dinner party menu," "tablescape ideas," and "dinner party aesthetic" have all climbed year over year, with dinner-party content ranking among the platform’s top-performing categories in its Today tab.

Why it’s resonating

The pendulum swing makes sense. After several years of low-effort, solo-coded food content, people are craving occasions again — but the trend isn’t about formal, stuffy entertaining. It’s described as aspirational but achievable: recipes positioned as "impressive but easy," gift ideas under $25, and dinner parties themed around a simple concept rather than a full catering budget. That’s a pretty exact description of what a Friendsgiving already is.

Where Friendsgiving fits the hostess era

If you’re hosting a Friendsgiving this year, you’re already living this trend without trying. A themed dinner with friends, a tablescape, a reason to make the effort — that’s the whole "hostess era" pitch in one gathering. The one place people tend to under-invest, though, is the invitation itself; a plain text message doesn’t really match the aesthetic ambition the rest of the trend calls for. If you want the invite to carry some of that same personality, something like the Funny Friendsgiving Invitation, Editable Canva Template is a low-effort way to make the first impression match the hosting effort you’re already putting in.

Written by Paul, PR Creative Digital.

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